TAG Heuer unveils new Monaco timepiece at Monaco Grand Prix

posted on Sunday, 26th May 2019 by Steve May

Lifestyle  Watches  Premium  Timepiece 

[#pageName]

TAG Heuer continued its 50th anniversary celebrations of the Monaco timepiece, unveiling the first of five new iterations inspired by the original, at the Monaco Grand Prix. Four more will be launched during 2019.

The Jack Heuer-designed original gained fame after Steve McQueen wore one in the movie Le Mans; the iconic, square design of the 1969 Monaco has made it a recognisable classic. The TAG Heuer Monaco was the first water-resistant square watch, and the first to feature an automatic-winding chronograph movement.

To celebrate the launch, the company hosted an exclusive party at the Monaco Formula 1 Grand Prix. Guests enjoyed cocktails, evening dinner and a live performance by DJ Bob Sinclair.

775345951_DM_6890_3A179C0F71BEF0315438831350A71490

775345951_DM_9026_BF7968C734994C5BD7D5C3E5F217690E

Hosted on the TAG Heuer Yacht,  the party was attended by Patrick Dempsey, Bella Hadid, Winnie Harlow, Jourdan Dunn, Kai Lenny, Jean-Eric Vergne, Richard Madden and Daniel Bruhl.

Prior to the shindig, invited guests attended a private tour of the Monaco Top Cars Collection Museum including a retrospective exhibition of the Monaco timepiece. This was followed by a track and pit lane tour, F1 qualifying sessions viewing from the exclusive TAG Heuer Lounge and a special debrief of the Grand Prix qualifications with Christian Horner (pictured above), Team Principal of the Red Bull Racing Formula One team.

775345953_DM_7212_A7B55A3C0D65522FAA7A0FAA90E7BA68

775345953_DM_9352_6CD1105D7AEBC68F5B4DBF1A52D5F359

Steve May

Inside ID Editor Steve May is a freelance lifestyle and technology journalist, who also writes for T3, AskMen UK, MTV UK, TechRadar and Trusted Reviews.

Share this!

Have your say...

Sorry guests can't post comments.

Please Login if your an existing member or Register a new account.

Authors

Guest Authors

Latest Posts

Svelte Crosswater collection brings style to the bathroom

Svelte Crosswater collection brings style to the bathroom

17

Jul

2019

posted by Chris Jenkins

New basin sizes and Grey Ash Veneer finishes from Crosswater

More...
.
Restaurant & Bar Design Awards 2019 shortlist

Restaurant & Bar Design Awards 2019 shortlist

09

Jul

2019

posted by Chris Jenkins

Event to be attended by over 600 industry luminaries

More...
.