The first European store of Zens is a stunner

posted on Friday, 2nd January 2015 by Simon Cavelle

Showrooms  Architecture  Kitchenware 


The first European store of the household design brand Zens is situated on one of Amsterdam’s oldest canals. SchilderScholte architects have created this delicate shrine-like interior to reflect the quality and design within the collection of this Chinese brand. The interior is a synergy of local design methodology with oriental accents. From the outset of the project the architects looked at the differences in culture and used them as a design premise. Hundreds of blue wooden bars have been used on walls and the ceiling to embrace the customers within the new store. The repetitive wooden bar installation optically changes the dynamics of the space and softens the atmosphere, which sets the scene for the ceremony around the consumption of tea. The product line of Zens consists primarily of high quality porcelain and glassware, which is predominantly related to the preparation and consumption of the ancient brew.

Everything about the design is considered. The simplicity and careful placement of three oval shaped displays, which are flanked by two equally shaped wall showcases brings harmony to the space. The soft blue reflection in the lit frosted glass tops on the displays balance against the warm glow of the illuminated golden back plates and shelves of the showcases. These small moves contribute to intensify the elegant shapes and textures of the products.

The main focus in this modest but ultra stylish boutique is the mural on the back wall by Dutch artist Roger Cremers. The calm natural tones of the delicate wall painting are achieved using tea as a medium, an idea put forward by the architects themselves. The result, as you can see, is stunning.

Zens 2 (1)

Zens 3 (1)

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Simon Cavelle

Simon launched London based SCARIB Ltd in early 2008 and was short-listed for the commercial section of the International FX Design awards in 2010.

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