Apple Piazza Liberty opens in Milan, hailed as a hub for culture and creativity

posted on Thursday, 26th July 2018 by Steve May

Retail  Architecture  Travel 


Apple has opened Apple Piazza Liberty, a spectacular new retail location in the centre of Milan. The project, which includes both a grand public plaza and a store below, is the first Italian opening from the retail architectural provocateur.

Located off the Corso Vittorio Emanuele, the store signposts its position with a dramatic glass fountain that serves as the entrance, as well as a backdrop to the large outdoor amphitheatre. The piazza, finished in region specific Beola Grigia stone, is open to the public 24 hours a day and will host special events throughout the year. 14 Gleditsia Sunburst trees have been planted in the area.

Visitors enter the retail space via a stone and metal staircase, cantilevered from the Beola Grigia wall.

Apple -Piazza -Liberty _employee -preview _07242018

Apple -Piazza -Liberty _staircase _07242018

Apple -Piazza -Liberty _employee -stocking _07242018

“There’s no better expression of our vision for Apple stores serving as modern-day gathering places than Apple Piazza Liberty,” enthuses Angela Ahrendts, senior vice president of Retail. “In a city with such rich history of art, entertainment and creativity, it's an honour to establish a space where anyone can be inspired to learn, create and connect with their neighbours.”

The Apple Piazza Liberty will provide a venue for Today at Apple, free hourly sessions on photography, filmmaking, music creation and design. This September, the Piazza will host a special month-long Milan Series, where 21 local artists will share their visions for the creative future of Milan.

“To work within one of Italy’s historic piazzas is both a great responsibility and wonderful challenge,” said Jony Ive, Apple’s chief design officer. “We combined two fundamental elements of the Italian piazza,  water and stone,  adding a glass portal that creates a multi-sensory experience as visitors enter the store through a cascading fountain that seems to envelop them.”

Steve May

Inside ID Editor Steve May is a freelance lifestyle and technology journalist, who also writes for T3, AskMen UK, MTV UK, TechRadar and Trusted Reviews.

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